AAPL vs MSFT
Apple Inc. vs Microsoft Corporation · Updated Mar 28, 2026
AAPL — 10 winsMSFT — 13 wins
Price Performance
AAPL +14.18%MSFT -5.82%
Performance
| AAPL | MSFT | |
|---|---|---|
| 1 Month | -9.03% | -11.15% |
| 3 Months | -9.31% | -26.86% |
| 6 Months | -3.33% | -29.60% |
| YTD | -8.66% | -26.19% |
| 1 Year | +12.09% | -8.47% |
| 3 Year | +57.33% | +53.90% |
| 5 Year | +101.24% | +66.10% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | -8.2% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| MSFT | -24.6% | +15.5% | +13.7% | +57.0% | -28.4% | +54.5% | +38.5% | +56.0% | +18.2% | +36.7% | +13.4% | +18.6% |
Valuation
| AAPL | MSFT | |
|---|---|---|
| P/E Ratio | 31.39 | 22.32 |
| Forward P/E | 29.31 | 23.60 |
| PEG Ratio | 3.21 | 1.57 |
| P/S Ratio | 8.53 | 9.28 |
| P/B Ratio | 42.15 | 7.25 |
| EV/EBITDA | 24.59 | 15.33 |
Financials
| AAPL | MSFT | |
|---|---|---|
| EPS (TTM) | $7.91 | $15.99 |
| Gross Margin | +48.16% | +68.04% |
| Operating Margin | +35.37% | +47.09% |
| Net Margin | +29.28% | +47.32% |
| ROE | +133.55% | +30.51% |
| ROA | +31.05% | +17.93% |
| Debt/Equity | 1.03 | 0.32 |
Growth
| AAPL | MSFT | |
|---|---|---|
| Revenue Growth YoY | +15.65% | +16.72% |
| Revenue Growth QoQ | +40.30% | +4.63% |
| EPS Growth YoY | +18.33% | +59.75% |
| EPS Growth QoQ | +53.51% | +38.71% |
Technical
| AAPL | MSFT | |
|---|---|---|
| RSI (14) | 42.64 | 23.52 |
| % From 20-Day SMA | -2.76% | -9.13% |
| % From 50-Day SMA | -4.60% | -13.04% |
| % From 200-Day SMA | +0.10% | -25.49% |
| % From 52-Week High | -13.97% | -35.74% |
| % From 52-Week Low | +46.75% | +3.52% |
Analyst Ratings
AAPL
Buy(51 analysts)
Strong SellHoldStrong Buy
Price Target
$316.36
+27.85% upside
MSFT
Buy(37 analysts)
Strong SellHoldStrong Buy
Price Target
$583.67
+53.37% upside
Overview
| AAPL | MSFT | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Infrastructure |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $3.72T | $2.84T |
| Shares Outstanding | 14.70B | 7.43B |
| Avg Volume (10D) | 41.77M | 32.72M |
| Dividend Yield | 0.41% | 0.91% |
Frequently Asked Questions
Is AAPL or MSFT a better buy right now?
Based on 23 comparable metrics, MSFT leads in 13 categories while AAPL leads in 10. MSFT has a consensus analyst rating with 37 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or MSFT?
Over the past year, AAPL returned +12.09% compared to MSFT's -8.47%. In the short term (1 month), AAPL returned -9.03% vs MSFT's -11.15%.
Is AAPL or MSFT more expensive?
AAPL trades at a P/E of 31.39 compared to MSFT's 22.32. On a price-to-sales basis, AAPL trades at 8.53x vs MSFT's 9.28x. Forward P/E: AAPL at 29.31 vs MSFT at 23.60.
Which stock has higher growth, AAPL or MSFT?
AAPL's revenue grew +15.65% year-over-year compared to MSFT's +16.72%. EPS growth: AAPL at +18.33% vs MSFT at +59.75%.
Do AAPL and MSFT pay dividends?
AAPL pays a dividend with a yield of 0.41%. MSFT pays a dividend with a yield of 0.91%.
Which stock do analysts prefer, AAPL or MSFT?
AAPL has 51 analysts with a target price of $316.36 (+27.85% upside). MSFT has 37 analysts with a target of $583.67 (+53.37% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.