AAPL vs MSFT
Apple Inc. vs Microsoft Corporation · Updated Aug 11, 2026
AAPL — 7 winsMSFT — 16 wins
Price Performance
AAPL +35.69%MSFT -3.01%
Performance
| AAPL | MSFT | |
|---|---|---|
| 1 Month | -2.56% | +31.22% |
| 3 Months | +4.75% | +21.73% |
| 6 Months | +10.48% | +25.97% |
| YTD | +13.02% | +4.49% |
| 1 Year | +39.64% | -2.98% |
| 3 Year | +60.72% | +52.28% |
| 5 Year | +111.14% | +122.22% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +13.7% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| MSFT | +7.0% | +15.5% | +13.7% | +57.0% | -28.4% | +54.5% | +38.5% | +56.0% | +18.2% | +36.7% | +13.4% | +18.6% |
Valuation
| AAPL | MSFT | |
|---|---|---|
| P/E Ratio | 37.15 | 30.08 |
| Forward P/E | 35.59 | 13.94 |
| PEG Ratio | 4.01 | 1.73 |
| P/S Ratio | 10.19 | 11.67 |
| P/B Ratio | 43.21 | 8.96 |
| EV/EBITDA | 29.00 | 18.60 |
Financials
| AAPL | MSFT | |
|---|---|---|
| EPS (TTM) | $8.27 | $16.80 |
| Gross Margin | +49.27% | +67.63% |
| Operating Margin | +32.28% | +46.33% |
| Net Margin | +26.60% | +38.34% |
| ROE | +115.10% | +30.22% |
| ROA | +33.03% | +18.04% |
| Debt/Equity | 0.80 | 0.14 |
Growth
| AAPL | MSFT | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +18.30% |
| Revenue Growth QoQ | -22.66% | +1.98% |
| EPS Growth YoY | +21.82% | +23.41% |
| EPS Growth QoQ | -29.23% | -17.25% |
Technical
| AAPL | MSFT | |
|---|---|---|
| RSI (14) | 50.40 | 83.21 |
| % From 20-Day SMA | -4.87% | +17.63% |
| % From 50-Day SMA | -0.79% | +23.67% |
| % From 200-Day SMA | +9.88% | +16.70% |
| % From 52-Week High | -10.83% | -8.74% |
| % From 52-Week Low | +40.14% | +44.71% |
Analyst Ratings
AAPL
Buy(49 analysts)
Strong SellHoldStrong Buy
Price Target
$341.11
+8.90% upside
MSFT
Buy(57 analysts)
Strong SellHoldStrong Buy
Price Target
$542.29
+8.15% upside
Overview
| AAPL | MSFT | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Infrastructure |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.60T | $3.71T |
| Shares Outstanding | 14.69B | 7.43B |
| Avg Volume (10D) | 63.56M | 49.56M |
| Dividend Yield | 0.34% | 0.71% |
Frequently Asked Questions
Is AAPL or MSFT a better buy right now?
Based on 23 comparable metrics, MSFT leads in 16 categories while AAPL leads in 7. MSFT has a consensus analyst rating with 57 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or MSFT?
Over the past year, AAPL returned +39.64% compared to MSFT's -2.98%. In the short term (1 month), AAPL returned -2.56% vs MSFT's +31.22%.
Is AAPL or MSFT more expensive?
AAPL trades at a P/E of 37.15 compared to MSFT's 30.08. On a price-to-sales basis, AAPL trades at 10.19x vs MSFT's 11.67x. Forward P/E: AAPL at 35.59 vs MSFT at 13.94.
Which stock has higher growth, AAPL or MSFT?
AAPL's revenue grew +16.60% year-over-year compared to MSFT's +18.30%. EPS growth: AAPL at +21.82% vs MSFT at +23.41%.
Do AAPL and MSFT pay dividends?
AAPL pays a dividend with a yield of 0.34%. MSFT pays a dividend with a yield of 0.71%.
Which stock do analysts prefer, AAPL or MSFT?
AAPL has 49 analysts with a target price of $341.11 (+8.90% upside). MSFT has 57 analysts with a target of $542.29 (+8.15% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.