AAPL vs MSFT
Apple Inc. vs Microsoft Corporation · Updated Nov 9, 2026
AAPL — 7 winsMSFT — 16 wins
Price Performance
AAPL +30.16%MSFT +7.74%
Performance
| AAPL | MSFT | |
|---|---|---|
| 1 Month | +4.19% | +2.22% |
| 3 Months | +15.03% | +8.56% |
| 6 Months | +19.84% | +32.55% |
| YTD | +29.01% | +13.10% |
| 1 Year | +30.01% | +10.03% |
| 3 Year | +97.52% | +64.72% |
| 5 Year | +135.46% | +116.56% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +29.4% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| MSFT | +15.3% | +15.5% | +13.7% | +57.0% | -28.4% | +54.5% | +38.5% | +56.0% | +18.2% | +36.7% | +13.4% | +18.6% |
Valuation
| AAPL | MSFT | |
|---|---|---|
| P/E Ratio | 42.41 | 32.56 |
| Forward P/E | 36.20 | 13.94 |
| PEG Ratio | 5.41 | 1.73 |
| P/S Ratio | 11.07 | 12.38 |
| P/B Ratio | 46.92 | 9.51 |
| EV/EBITDA | 31.47 | 19.73 |
Financials
| AAPL | MSFT | |
|---|---|---|
| EPS (TTM) | $8.27 | $16.80 |
| Gross Margin | +49.27% | +67.63% |
| Operating Margin | +32.28% | +46.33% |
| Net Margin | +26.60% | +38.34% |
| ROE | +115.10% | +30.22% |
| ROA | +33.03% | +18.04% |
| Debt/Equity | 0.80 | 0.14 |
Growth
| AAPL | MSFT | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +18.30% |
| Revenue Growth QoQ | -22.66% | +1.98% |
| EPS Growth YoY | +21.82% | +23.41% |
| EPS Growth QoQ | -29.23% | -17.25% |
Technical
| AAPL | MSFT | |
|---|---|---|
| RSI (14) | 59.20 | 58.62 |
| % From 20-Day SMA | +2.00% | +2.89% |
| % From 50-Day SMA | +4.19% | +5.74% |
| % From 200-Day SMA | +17.19% | +24.24% |
| % From 52-Week High | -1.31% | -2.18% |
| % From 52-Week Low | +44.09% | +56.63% |
Analyst Ratings
AAPL
Buy(60 analysts)
Strong SellHoldStrong Buy
Price Target
$344.46
+0.30% upside
MSFT
Buy(74 analysts)
Strong SellHoldStrong Buy
Price Target
$611.74
+15.05% upside
Overview
| AAPL | MSFT | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Infrastructure |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $5.00T | $3.94T |
| Shares Outstanding | 14.59B | 7.43B |
| Avg Volume (10D) | 56.21M | 31.99M |
| Dividend Yield | 0.31% | 0.69% |
Frequently Asked Questions
Is AAPL or MSFT a better buy right now?
Based on 23 comparable metrics, MSFT leads in 16 categories while AAPL leads in 7. MSFT has a consensus analyst rating with 74 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or MSFT?
Over the past year, AAPL returned +30.01% compared to MSFT's +10.03%. In the short term (1 month), AAPL returned +4.19% vs MSFT's +2.22%.
Is AAPL or MSFT more expensive?
AAPL trades at a P/E of 42.41 compared to MSFT's 32.56. On a price-to-sales basis, AAPL trades at 11.07x vs MSFT's 12.38x. Forward P/E: AAPL at 36.20 vs MSFT at 13.94.
Which stock has higher growth, AAPL or MSFT?
AAPL's revenue grew +16.60% year-over-year compared to MSFT's +18.30%. EPS growth: AAPL at +21.82% vs MSFT at +23.41%.
Do AAPL and MSFT pay dividends?
AAPL pays a dividend with a yield of 0.31%. MSFT pays a dividend with a yield of 0.69%.
Which stock do analysts prefer, AAPL or MSFT?
AAPL has 60 analysts with a target price of $344.46 (+0.30% upside). MSFT has 74 analysts with a target of $611.74 (+15.05% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.