AAPL vs MSFT
Apple Inc. vs Microsoft Corporation · Updated Sep 25, 2026
AAPL — 9 winsMSFT — 14 wins
Price Performance
AAPL +32.51%MSFT +1.88%
Performance
| AAPL | MSFT | |
|---|---|---|
| 1 Month | +8.67% | +1.14% |
| 3 Months | +22.40% | +40.96% |
| 6 Months | +33.58% | +34.25% |
| YTD | +23.88% | +2.84% |
| 1 Year | +32.36% | -2.33% |
| 3 Year | +88.07% | +51.26% |
| 5 Year | +126.34% | +93.39% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +25.6% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| MSFT | +9.2% | +15.5% | +13.7% | +57.0% | -28.4% | +54.5% | +38.5% | +56.0% | +18.2% | +36.7% | +13.4% | +18.6% |
Valuation
| AAPL | MSFT | |
|---|---|---|
| P/E Ratio | 40.72 | 29.60 |
| Forward P/E | 38.04 | 13.94 |
| PEG Ratio | 4.38 | 1.73 |
| P/S Ratio | 10.96 | 11.61 |
| P/B Ratio | 46.48 | 8.92 |
| EV/EBITDA | 31.17 | 18.52 |
Financials
| AAPL | MSFT | |
|---|---|---|
| EPS (TTM) | $8.27 | $16.80 |
| Gross Margin | +49.27% | +67.63% |
| Operating Margin | +32.28% | +46.33% |
| Net Margin | +26.60% | +38.34% |
| ROE | +115.10% | +30.22% |
| ROA | +33.03% | +18.04% |
| Debt/Equity | 0.80 | 0.14 |
Growth
| AAPL | MSFT | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +18.30% |
| Revenue Growth QoQ | -22.66% | +1.98% |
| EPS Growth YoY | +21.82% | +23.41% |
| EPS Growth QoQ | -29.23% | -17.25% |
Technical
| AAPL | MSFT | |
|---|---|---|
| RSI (14) | 65.58 | 50.36 |
| % From 20-Day SMA | +2.65% | -0.43% |
| % From 50-Day SMA | +4.69% | +5.03% |
| % From 200-Day SMA | +17.17% | +15.14% |
| % From 52-Week High | -2.48% | -10.18% |
| % From 52-Week Low | +38.35% | +42.42% |
Analyst Ratings
AAPL
Buy(60 analysts)
Strong SellHoldStrong Buy
Price Target
$342.13
+1.82% upside
MSFT
Buy(64 analysts)
Strong SellHoldStrong Buy
Price Target
$553.39
+11.76% upside
Overview
| AAPL | MSFT | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Infrastructure |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.95T | $3.70T |
| Shares Outstanding | 14.59B | 7.43B |
| Avg Volume (10D) | 41.25M | 21.56M |
| Dividend Yield | 0.31% | 0.73% |
Frequently Asked Questions
Is AAPL or MSFT a better buy right now?
Based on 23 comparable metrics, MSFT leads in 14 categories while AAPL leads in 9. MSFT has a consensus analyst rating with 64 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or MSFT?
Over the past year, AAPL returned +32.36% compared to MSFT's -2.33%. In the short term (1 month), AAPL returned +8.67% vs MSFT's +1.14%.
Is AAPL or MSFT more expensive?
AAPL trades at a P/E of 40.72 compared to MSFT's 29.60. On a price-to-sales basis, AAPL trades at 10.96x vs MSFT's 11.61x. Forward P/E: AAPL at 38.04 vs MSFT at 13.94.
Which stock has higher growth, AAPL or MSFT?
AAPL's revenue grew +16.60% year-over-year compared to MSFT's +18.30%. EPS growth: AAPL at +21.82% vs MSFT at +23.41%.
Do AAPL and MSFT pay dividends?
AAPL pays a dividend with a yield of 0.31%. MSFT pays a dividend with a yield of 0.73%.
Which stock do analysts prefer, AAPL or MSFT?
AAPL has 60 analysts with a target price of $342.13 (+1.82% upside). MSFT has 64 analysts with a target of $553.39 (+11.76% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.