AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated Nov 9, 2026
AAPL — 12 winsAMZN — 11 wins
Price Performance
AAPL +30.16%AMZN +7.46%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | +4.19% | +2.17% |
| 3 Months | +15.03% | -1.52% |
| 6 Months | +19.84% | -0.32% |
| YTD | +29.01% | +16.16% |
| 1 Year | +30.01% | +10.32% |
| 3 Year | +97.52% | +94.20% |
| 5 Year | +135.46% | +61.62% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +29.4% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | +17.9% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 42.41 | 32.07 |
| Forward P/E | 36.20 | 20.19 |
| PEG Ratio | 5.41 | 0.26 |
| P/S Ratio | 11.07 | 3.77 |
| P/B Ratio | 46.92 | 6.34 |
| EV/EBITDA | 31.47 | 15.45 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $8.27 | $8.36 |
| Gross Margin | +49.27% | +36.78% |
| Operating Margin | +32.28% | +13.14% |
| Net Margin | +26.60% | +16.67% |
| ROE | +115.10% | +20.55% |
| ROA | +33.03% | +9.91% |
| Debt/Equity | 0.80 | 0.47 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +16.61% |
| Revenue Growth QoQ | -22.66% | -14.93% |
| EPS Growth YoY | +21.82% | +74.84% |
| EPS Growth QoQ | -29.23% | +42.56% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 59.20 | 61.04 |
| % From 20-Day SMA | +2.00% | +5.29% |
| % From 50-Day SMA | +4.19% | +5.58% |
| % From 200-Day SMA | +17.19% | +9.86% |
| % From 52-Week High | -1.31% | -6.64% |
| % From 52-Week Low | +44.09% | +36.80% |
Analyst Ratings
AAPL
Buy(60 analysts)
Strong SellHoldStrong Buy
Price Target
$344.46
+0.30% upside
AMZN
Buy(56 analysts)
Strong SellHoldStrong Buy
Price Target
$328.48
+26.38% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $5.00T | $2.80T |
| Shares Outstanding | 14.59B | 10.81B |
| Avg Volume (10D) | 56.21M | 62.24M |
| Dividend Yield | 0.31% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 23 comparable metrics, AAPL leads in 12 categories while AMZN leads in 11. AAPL has a consensus analyst rating with 60 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +30.01% compared to AMZN's +10.32%. In the short term (1 month), AAPL returned +4.19% vs AMZN's +2.17%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 42.41 compared to AMZN's 32.07. On a price-to-sales basis, AAPL trades at 11.07x vs AMZN's 3.77x. Forward P/E: AAPL at 36.20 vs AMZN at 20.19.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +16.60% year-over-year compared to AMZN's +16.61%. EPS growth: AAPL at +21.82% vs AMZN at +74.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.31%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 60 analysts with a target price of $344.46 (+0.30% upside). AMZN has 56 analysts with a target of $328.48 (+26.38% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.