AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated May 12, 2026
AAPL — 11 winsAMZN — 12 wins
Price Performance
AAPL +38.85%AMZN +28.93%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | +12.47% | +13.24% |
| 3 Months | +6.31% | +29.14% |
| 6 Months | +8.22% | +10.91% |
| YTD | +7.39% | +16.78% |
| 1 Year | +47.83% | +40.33% |
| 3 Year | +76.10% | +159.18% |
| 5 Year | +128.35% | +62.77% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +8.0% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | +18.8% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 35.30 | 32.24 |
| Forward P/E | 33.76 | 31.32 |
| PEG Ratio | 3.55 | 2.12 |
| P/S Ratio | 9.35 | 3.98 |
| P/B Ratio | 39.64 | 6.69 |
| EV/EBITDA | 27.19 | 20.08 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $8.27 | $8.36 |
| Gross Margin | +49.27% | +36.78% |
| Operating Margin | +32.28% | +13.14% |
| Net Margin | +26.60% | +16.67% |
| ROE | +115.10% | +20.55% |
| ROA | +33.03% | +9.91% |
| Debt/Equity | 0.02 | 0.47 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +16.61% |
| Revenue Growth QoQ | -22.66% | -14.93% |
| EPS Growth YoY | +21.82% | +74.84% |
| EPS Growth QoQ | -29.23% | +42.56% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 75.26 | 76.88 |
| % From 20-Day SMA | +6.21% | +3.25% |
| % From 50-Day SMA | +10.87% | +15.98% |
| % From 200-Day SMA | +13.42% | +17.86% |
| % From 52-Week High | -0.95% | -3.24% |
| % From 52-Week Low | +50.91% | +41.00% |
Analyst Ratings
AAPL
Buy(45 analysts)
Strong SellHoldStrong Buy
Price Target
$319.44
+8.76% upside
AMZN
Buy(85 analysts)
Strong SellHoldStrong Buy
Price Target
$306.77
+12.35% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.22T | $2.96T |
| Shares Outstanding | 14.69B | 10.76B |
| Avg Volume (10D) | 53.35M | 50.73M |
| Dividend Yield | 0.36% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 23 comparable metrics, AMZN leads in 12 categories while AAPL leads in 11. AMZN has a consensus analyst rating with 85 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +47.83% compared to AMZN's +40.33%. In the short term (1 month), AAPL returned +12.47% vs AMZN's +13.24%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 35.30 compared to AMZN's 32.24. On a price-to-sales basis, AAPL trades at 9.35x vs AMZN's 3.98x. Forward P/E: AAPL at 33.76 vs AMZN at 31.32.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +16.60% year-over-year compared to AMZN's +16.61%. EPS growth: AAPL at +21.82% vs AMZN at +74.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.36%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 45 analysts with a target price of $319.44 (+8.76% upside). AMZN has 85 analysts with a target of $306.77 (+12.35% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.