AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated Jun 26, 2026
AAPL — 12 winsAMZN — 11 wins
Price Performance
AAPL +36.89%AMZN +4.56%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | -10.66% | -14.10% |
| 3 Months | +9.27% | +7.86% |
| 6 Months | +1.66% | -0.24% |
| YTD | +1.33% | -1.28% |
| 1 Year | +37.53% | +7.10% |
| 3 Year | +48.89% | +81.17% |
| 5 Year | +109.02% | +30.62% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +1.5% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | +0.2% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 33.31 | 27.26 |
| Forward P/E | 33.97 | 27.66 |
| PEG Ratio | 3.54 | 2.02 |
| P/S Ratio | 9.70 | 3.37 |
| P/B Ratio | 41.10 | 5.67 |
| EV/EBITDA | 27.60 | 13.86 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $8.27 | $8.36 |
| Gross Margin | +49.27% | +36.78% |
| Operating Margin | +32.28% | +13.14% |
| Net Margin | +26.60% | +16.67% |
| ROE | +115.10% | +20.55% |
| ROA | +33.03% | +9.91% |
| Debt/Equity | 0.80 | 0.47 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +16.61% |
| Revenue Growth QoQ | -22.66% | -14.93% |
| EPS Growth YoY | +21.82% | +74.84% |
| EPS Growth QoQ | -29.23% | +42.56% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 30.73 | 31.68 |
| % From 20-Day SMA | -8.09% | -7.40% |
| % From 50-Day SMA | -5.38% | -11.14% |
| % From 200-Day SMA | +2.33% | -2.11% |
| % From 52-Week High | -13.21% | -18.20% |
| % From 52-Week Low | +38.25% | +16.26% |
Analyst Ratings
AAPL
Buy(51 analysts)
Strong SellHoldStrong Buy
Price Target
$326.47
+9.72% upside
AMZN
Buy(78 analysts)
Strong SellHoldStrong Buy
Price Target
$307.77
+26.51% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.38T | $2.50T |
| Shares Outstanding | 14.69B | 10.76B |
| Avg Volume (10D) | 55.39M | 57.05M |
| Dividend Yield | 0.35% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 23 comparable metrics, AAPL leads in 12 categories while AMZN leads in 11. AAPL has a consensus analyst rating with 51 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +37.53% compared to AMZN's +7.10%. In the short term (1 month), AAPL returned -10.66% vs AMZN's -14.10%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 33.31 compared to AMZN's 27.26. On a price-to-sales basis, AAPL trades at 9.70x vs AMZN's 3.37x. Forward P/E: AAPL at 33.97 vs AMZN at 27.66.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +16.60% year-over-year compared to AMZN's +16.61%. EPS growth: AAPL at +21.82% vs AMZN at +74.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.35%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 51 analysts with a target price of $326.47 (+9.72% upside). AMZN has 78 analysts with a target of $307.77 (+26.51% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.