AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated Mar 28, 2026
AAPL — 13 winsAMZN — 9 wins
Price Performance
AAPL +14.18%AMZN +3.44%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | -9.03% | -4.12% |
| 3 Months | -9.31% | -14.21% |
| 6 Months | -3.33% | -8.62% |
| YTD | -8.66% | -13.63% |
| 1 Year | +12.09% | -0.89% |
| 3 Year | +57.33% | +101.98% |
| 5 Year | +101.24% | +28.16% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | -8.2% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | -12.0% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 31.39 | 27.80 |
| Forward P/E | 29.31 | 26.84 |
| PEG Ratio | 3.21 | 1.36 |
| P/S Ratio | 8.53 | 3.08 |
| P/B Ratio | 42.15 | 5.36 |
| EV/EBITDA | 24.59 | 13.73 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $7.91 | $7.17 |
| Gross Margin | +48.16% | +48.47% |
| Operating Margin | +35.37% | +11.71% |
| Net Margin | +29.28% | +9.93% |
| ROE | +133.55% | +18.89% |
| ROA | +31.05% | +9.49% |
| Debt/Equity | 1.03 | 0.37 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +15.65% | +13.63% |
| Revenue Growth QoQ | +40.30% | +18.44% |
| EPS Growth YoY | +18.33% | +4.84% |
| EPS Growth QoQ | +53.51% | 0.00% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 42.64 | 42.90 |
| % From 20-Day SMA | -2.76% | -5.30% |
| % From 50-Day SMA | -4.60% | -8.21% |
| % From 200-Day SMA | +0.10% | -11.27% |
| % From 52-Week High | -13.97% | -22.91% |
| % From 52-Week Low | +46.75% | +23.53% |
Analyst Ratings
AAPL
Buy(51 analysts)
Strong SellHoldStrong Buy
Price Target
$316.36
+27.85% upside
AMZN
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$283.97
+38.42% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $3.72T | $2.20T |
| Shares Outstanding | 14.70B | 10.73B |
| Avg Volume (10D) | 41.77M | 43.55M |
| Dividend Yield | 0.41% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 22 comparable metrics, AAPL leads in 13 categories while AMZN leads in 9. AAPL has a consensus analyst rating with 51 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +12.09% compared to AMZN's -0.89%. In the short term (1 month), AAPL returned -9.03% vs AMZN's -4.12%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 31.39 compared to AMZN's 27.80. On a price-to-sales basis, AAPL trades at 8.53x vs AMZN's 3.08x. Forward P/E: AAPL at 29.31 vs AMZN at 26.84.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +15.65% year-over-year compared to AMZN's +13.63%. EPS growth: AAPL at +18.33% vs AMZN at +4.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.41%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 51 analysts with a target price of $316.36 (+27.85% upside). AMZN has 75 analysts with a target of $283.97 (+38.42% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.