AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated Sep 25, 2026
AAPL — 13 winsAMZN — 10 wins
Price Performance
AAPL +32.78%AMZN +14.45%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | +8.67% | -4.51% |
| 3 Months | +22.40% | +9.81% |
| 6 Months | +33.58% | +18.00% |
| YTD | +23.88% | +8.00% |
| 1 Year | +32.36% | +12.94% |
| 3 Year | +88.07% | +81.12% |
| 5 Year | +126.34% | +42.93% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +25.9% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | +10.2% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 40.72 | 29.82 |
| Forward P/E | 38.04 | 19.91 |
| PEG Ratio | 4.38 | 1.97 |
| P/S Ratio | 10.96 | 3.64 |
| P/B Ratio | 46.48 | 6.11 |
| EV/EBITDA | 31.17 | 14.91 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $8.27 | $8.36 |
| Gross Margin | +49.27% | +36.78% |
| Operating Margin | +32.28% | +13.14% |
| Net Margin | +26.60% | +16.67% |
| ROE | +115.10% | +20.55% |
| ROA | +33.03% | +9.91% |
| Debt/Equity | 0.80 | 0.47 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +16.61% |
| Revenue Growth QoQ | -22.66% | -14.93% |
| EPS Growth YoY | +21.82% | +74.84% |
| EPS Growth QoQ | -29.23% | +42.56% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 65.58 | 41.80 |
| % From 20-Day SMA | +2.65% | -2.10% |
| % From 50-Day SMA | +4.69% | -2.69% |
| % From 200-Day SMA | +17.17% | +3.55% |
| % From 52-Week High | -2.48% | -13.20% |
| % From 52-Week Low | +38.35% | +27.18% |
Analyst Ratings
AAPL
Buy(60 analysts)
Strong SellHoldStrong Buy
Price Target
$342.13
+1.82% upside
AMZN
Buy(70 analysts)
Strong SellHoldStrong Buy
Price Target
$326.33
+28.32% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.95T | $2.70T |
| Shares Outstanding | 14.59B | 10.76B |
| Avg Volume (10D) | 41.25M | 37.51M |
| Dividend Yield | 0.31% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 23 comparable metrics, AAPL leads in 13 categories while AMZN leads in 10. AAPL has a consensus analyst rating with 60 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +32.36% compared to AMZN's +12.94%. In the short term (1 month), AAPL returned +8.67% vs AMZN's -4.51%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 40.72 compared to AMZN's 29.82. On a price-to-sales basis, AAPL trades at 10.96x vs AMZN's 3.64x. Forward P/E: AAPL at 38.04 vs AMZN at 19.91.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +16.60% year-over-year compared to AMZN's +16.61%. EPS growth: AAPL at +21.82% vs AMZN at +74.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.31%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 60 analysts with a target price of $342.13 (+1.82% upside). AMZN has 70 analysts with a target of $326.33 (+28.32% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.