AAPL vs GOOGL
Apple Inc. vs Alphabet Inc. · Updated Jun 26, 2026
AAPL — 7 winsGOOGL — 16 wins
Price Performance
AAPL +39.89%GOOGL +97.34%
Performance
| AAPL | GOOGL | |
|---|---|---|
| 1 Month | -10.66% | -12.10% |
| 3 Months | +9.27% | +17.77% |
| 6 Months | +1.66% | +10.34% |
| YTD | +1.33% | +9.21% |
| 1 Year | +37.53% | +104.97% |
| 3 Year | +48.89% | +173.35% |
| 5 Year | +109.02% | +276.25% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +3.8% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| GOOGL | +8.7% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AAPL | GOOGL | |
|---|---|---|
| P/E Ratio | 33.31 | 26.07 |
| Forward P/E | 33.97 | 16.10 |
| PEG Ratio | 3.54 | 1.76 |
| P/S Ratio | 9.70 | 10.53 |
| P/B Ratio | 41.10 | 9.30 |
| EV/EBITDA | 27.60 | 20.58 |
Financials
| AAPL | GOOGL | |
|---|---|---|
| EPS (TTM) | $8.27 | $13.11 |
| Gross Margin | +49.27% | +62.45% |
| Operating Margin | +32.28% | +36.12% |
| Net Margin | +26.60% | +56.94% |
| ROE | +115.10% | +33.46% |
| ROA | +33.03% | +22.76% |
| Debt/Equity | 0.80 | 0.19 |
Growth
| AAPL | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +21.79% |
| Revenue Growth QoQ | -22.66% | -3.51% |
| EPS Growth YoY | +21.82% | +81.85% |
| EPS Growth QoQ | -29.23% | +81.21% |
Technical
| AAPL | GOOGL | |
|---|---|---|
| RSI (14) | 30.73 | 29.04 |
| % From 20-Day SMA | -8.09% | -5.95% |
| % From 50-Day SMA | -5.38% | -7.44% |
| % From 200-Day SMA | +2.33% | +9.08% |
| % From 52-Week High | -13.21% | -16.35% |
| % From 52-Week Low | +38.25% | +104.01% |
Analyst Ratings
AAPL
Buy(51 analysts)
Strong SellHoldStrong Buy
Price Target
$326.47
+9.72% upside
GOOGL
Buy(81 analysts)
Strong SellHoldStrong Buy
Price Target
$411.80
+11.76% upside
Overview
| AAPL | GOOGL | |
|---|---|---|
| Sector | Technology | Communication Services |
| Industry | Consumer Electronics | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.38T | $4.45T |
| Shares Outstanding | 14.69B | 12.09B |
| Avg Volume (10D) | 55.39M | 35.75M |
| Dividend Yield | 0.35% | 0.23% |
Frequently Asked Questions
Is AAPL or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 16 categories while AAPL leads in 7. GOOGL has a consensus analyst rating with 81 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or GOOGL?
Over the past year, AAPL returned +37.53% compared to GOOGL's +104.97%. In the short term (1 month), AAPL returned -10.66% vs GOOGL's -12.10%.
Is AAPL or GOOGL more expensive?
AAPL trades at a P/E of 33.31 compared to GOOGL's 26.07. On a price-to-sales basis, AAPL trades at 9.70x vs GOOGL's 10.53x. Forward P/E: AAPL at 33.97 vs GOOGL at 16.10.
Which stock has higher growth, AAPL or GOOGL?
AAPL's revenue grew +16.60% year-over-year compared to GOOGL's +21.79%. EPS growth: AAPL at +21.82% vs GOOGL at +81.85%.
Do AAPL and GOOGL pay dividends?
AAPL pays a dividend with a yield of 0.35%. GOOGL pays a dividend with a yield of 0.23%.
Which stock do analysts prefer, AAPL or GOOGL?
AAPL has 51 analysts with a target price of $326.47 (+9.72% upside). GOOGL has 81 analysts with a target of $411.80 (+11.76% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.