AAPL vs GOOGL
Apple Inc. vs Alphabet Inc. · Updated May 12, 2026
AAPL — 11 winsGOOGL — 12 wins
Price Performance
AAPL +38.85%GOOGL +145.26%
Performance
| AAPL | GOOGL | |
|---|---|---|
| 1 Month | +12.47% | +22.74% |
| 3 Months | +6.31% | +20.21% |
| 6 Months | +8.22% | +36.91% |
| YTD | +7.39% | +24.55% |
| 1 Year | +47.83% | +152.69% |
| 3 Year | +76.10% | +285.88% |
| 5 Year | +128.35% | +385.31% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +8.0% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| GOOGL | +23.3% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AAPL | GOOGL | |
|---|---|---|
| P/E Ratio | 35.30 | 29.74 |
| Forward P/E | 33.76 | 16.10 |
| PEG Ratio | 3.55 | 1.76 |
| P/S Ratio | 9.35 | 11.39 |
| P/B Ratio | 39.64 | 10.06 |
| EV/EBITDA | 27.19 | 27.96 |
Financials
| AAPL | GOOGL | |
|---|---|---|
| EPS (TTM) | $8.27 | $13.11 |
| Gross Margin | +49.27% | +62.45% |
| Operating Margin | +32.28% | +36.12% |
| Net Margin | +26.60% | +56.94% |
| ROE | +115.10% | +33.46% |
| ROA | +33.03% | +22.76% |
| Debt/Equity | 0.02 | 0.19 |
Growth
| AAPL | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +21.79% |
| Revenue Growth QoQ | -22.66% | -3.51% |
| EPS Growth YoY | +21.82% | +81.85% |
| EPS Growth QoQ | -29.23% | +81.21% |
Technical
| AAPL | GOOGL | |
|---|---|---|
| RSI (14) | 75.26 | 78.15 |
| % From 20-Day SMA | +6.21% | +8.03% |
| % From 50-Day SMA | +10.87% | +19.87% |
| % From 200-Day SMA | +13.42% | +35.72% |
| % From 52-Week High | -0.95% | -3.02% |
| % From 52-Week Low | +50.91% | +156.14% |
Analyst Ratings
AAPL
Buy(45 analysts)
Strong SellHoldStrong Buy
Price Target
$319.44
+8.76% upside
GOOGL
Buy(81 analysts)
Strong SellHoldStrong Buy
Price Target
$406.28
+1.43% upside
Overview
| AAPL | GOOGL | |
|---|---|---|
| Sector | Technology | Communication Services |
| Industry | Consumer Electronics | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.22T | $4.81T |
| Shares Outstanding | 14.69B | 12.09B |
| Avg Volume (10D) | 53.35M | 32.30M |
| Dividend Yield | 0.36% | 0.21% |
Frequently Asked Questions
Is AAPL or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 12 categories while AAPL leads in 11. GOOGL has a consensus analyst rating with 81 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or GOOGL?
Over the past year, AAPL returned +47.83% compared to GOOGL's +152.69%. In the short term (1 month), AAPL returned +12.47% vs GOOGL's +22.74%.
Is AAPL or GOOGL more expensive?
AAPL trades at a P/E of 35.30 compared to GOOGL's 29.74. On a price-to-sales basis, AAPL trades at 9.35x vs GOOGL's 11.39x. Forward P/E: AAPL at 33.76 vs GOOGL at 16.10.
Which stock has higher growth, AAPL or GOOGL?
AAPL's revenue grew +16.60% year-over-year compared to GOOGL's +21.79%. EPS growth: AAPL at +21.82% vs GOOGL at +81.85%.
Do AAPL and GOOGL pay dividends?
AAPL pays a dividend with a yield of 0.36%. GOOGL pays a dividend with a yield of 0.21%.
Which stock do analysts prefer, AAPL or GOOGL?
AAPL has 45 analysts with a target price of $319.44 (+8.76% upside). GOOGL has 81 analysts with a target of $406.28 (+1.43% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.