AAPL vs GOOGL
Apple Inc. vs Alphabet Inc. · Updated Nov 9, 2026
AAPL — 9 winsGOOGL — 14 wins
Price Performance
AAPL +30.18%GOOGL -0.43%
Performance
| AAPL | GOOGL | |
|---|---|---|
| 1 Month | +0.88% | -17.96% |
| 3 Months | +11.41% | -20.08% |
| 6 Months | +17.08% | -28.71% |
| YTD | +26.32% | -8.72% |
| 1 Year | +27.13% | +0.50% |
| 3 Year | +97.41% | +104.50% |
| 5 Year | +129.26% | +148.46% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +29.4% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| GOOGL | -8.3% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AAPL | GOOGL | |
|---|---|---|
| P/E Ratio | 41.53 | 21.79 |
| Forward P/E | 36.20 | 16.10 |
| PEG Ratio | 5.41 | 1.76 |
| P/S Ratio | 11.14 | 8.15 |
| P/B Ratio | 47.23 | 7.19 |
| EV/EBITDA | 29.19 | 11.19 |
Financials
| AAPL | GOOGL | |
|---|---|---|
| EPS (TTM) | $8.27 | $13.11 |
| Gross Margin | +49.27% | +62.45% |
| Operating Margin | +32.28% | +36.12% |
| Net Margin | +26.60% | +56.94% |
| ROE | +115.10% | +33.46% |
| ROA | +33.03% | +22.76% |
| Debt/Equity | 0.80 | 0.19 |
Growth
| AAPL | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +21.79% |
| Revenue Growth QoQ | -22.66% | -3.51% |
| EPS Growth YoY | +21.82% | +81.85% |
| EPS Growth QoQ | -29.23% | +81.21% |
Technical
| AAPL | GOOGL | |
|---|---|---|
| RSI (14) | 50.32 | 30.11 |
| % From 20-Day SMA | +0.01% | -9.99% |
| % From 50-Day SMA | +2.21% | -14.18% |
| % From 200-Day SMA | +14.94% | -15.84% |
| % From 52-Week High | -3.36% | -30.08% |
| % From 52-Week Low | +41.08% | +5.55% |
Analyst Ratings
AAPL
Buy(60 analysts)
Strong SellHoldStrong Buy
Price Target
$344.46
+0.30% upside
GOOGL
Buy(61 analysts)
Strong SellHoldStrong Buy
Price Target
$400.32
+40.11% upside
Overview
| AAPL | GOOGL | |
|---|---|---|
| Sector | Technology | Communication Services |
| Industry | Consumer Electronics | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $5.03T | $3.44T |
| Shares Outstanding | 14.59B | 12.19B |
| Avg Volume (10D) | 55.89M | 54.07M |
| Dividend Yield | 0.31% | 0.30% |
Frequently Asked Questions
Is AAPL or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 14 categories while AAPL leads in 9. GOOGL has a consensus analyst rating with 61 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or GOOGL?
Over the past year, AAPL returned +27.13% compared to GOOGL's +0.50%. In the short term (1 month), AAPL returned +0.88% vs GOOGL's -17.96%.
Is AAPL or GOOGL more expensive?
AAPL trades at a P/E of 41.53 compared to GOOGL's 21.79. On a price-to-sales basis, AAPL trades at 11.14x vs GOOGL's 8.15x. Forward P/E: AAPL at 36.20 vs GOOGL at 16.10.
Which stock has higher growth, AAPL or GOOGL?
AAPL's revenue grew +16.60% year-over-year compared to GOOGL's +21.79%. EPS growth: AAPL at +21.82% vs GOOGL at +81.85%.
Do AAPL and GOOGL pay dividends?
AAPL pays a dividend with a yield of 0.31%. GOOGL pays a dividend with a yield of 0.30%.
Which stock do analysts prefer, AAPL or GOOGL?
AAPL has 60 analysts with a target price of $344.46 (+0.30% upside). GOOGL has 61 analysts with a target of $400.32 (+40.11% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.