GOOGL vs AMZN
Alphabet Inc. vs Amazon.com, Inc. · Updated Aug 10, 2026
GOOGL — 15 winsAMZN — 8 wins
Price Performance
GOOGL +77.87%AMZN +25.66%
Performance
| GOOGL | AMZN | |
|---|---|---|
| 1 Month | -0.45% | +13.10% |
| 3 Months | -11.29% | +1.76% |
| 6 Months | +10.13% | +31.94% |
| YTD | +13.60% | +20.22% |
| 1 Year | +80.93% | +24.36% |
| 3 Year | +185.50% | +115.26% |
| 5 Year | +275.74% | +66.59% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GOOGL | +13.4% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
| AMZN | +22.8% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| GOOGL | AMZN | |
|---|---|---|
| P/E Ratio | 27.12 | 33.19 |
| Forward P/E | 16.10 | 23.45 |
| PEG Ratio | 1.76 | 1.97 |
| P/S Ratio | 10.82 | 3.98 |
| P/B Ratio | 9.55 | 6.68 |
| EV/EBITDA | 21.13 | 16.24 |
Financials
| GOOGL | AMZN | |
|---|---|---|
| EPS (TTM) | $13.11 | $8.36 |
| Gross Margin | +62.45% | +36.78% |
| Operating Margin | +36.12% | +13.14% |
| Net Margin | +56.94% | +16.67% |
| ROE | +33.46% | +20.55% |
| ROA | +22.76% | +9.91% |
| Debt/Equity | 0.19 | 0.47 |
Growth
| GOOGL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +21.79% | +16.61% |
| Revenue Growth QoQ | -3.51% | -14.93% |
| EPS Growth YoY | +81.85% | +74.84% |
| EPS Growth QoQ | +81.21% | +42.56% |
Technical
| GOOGL | AMZN | |
|---|---|---|
| RSI (14) | 53.27 | 68.04 |
| % From 20-Day SMA | +1.88% | +9.62% |
| % From 50-Day SMA | -0.08% | +12.08% |
| % From 200-Day SMA | +7.86% | +17.18% |
| % From 52-Week High | -12.98% | -3.38% |
| % From 52-Week Low | +80.86% | +41.58% |
Analyst Ratings
GOOGL
Buy(68 analysts)
Strong SellHoldStrong Buy
Price Target
$427.55
+20.53% upside
AMZN
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$329.07
+20.05% upside
Overview
| GOOGL | AMZN | |
|---|---|---|
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.57T | $2.95T |
| Shares Outstanding | 12.10B | 10.76B |
| Avg Volume (10D) | 31.86M | 62.70M |
| Dividend Yield | 0.23% | — |
Frequently Asked Questions
Is GOOGL or AMZN a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 15 categories while AMZN leads in 8. GOOGL has a consensus analyst rating with 68 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, GOOGL or AMZN?
Over the past year, GOOGL returned +80.93% compared to AMZN's +24.36%. In the short term (1 month), GOOGL returned -0.45% vs AMZN's +13.10%.
Is GOOGL or AMZN more expensive?
GOOGL trades at a P/E of 27.12 compared to AMZN's 33.19. On a price-to-sales basis, GOOGL trades at 10.82x vs AMZN's 3.98x. Forward P/E: GOOGL at 16.10 vs AMZN at 23.45.
Which stock has higher growth, GOOGL or AMZN?
GOOGL's revenue grew +21.79% year-over-year compared to AMZN's +16.61%. EPS growth: GOOGL at +81.85% vs AMZN at +74.84%.
Do GOOGL and AMZN pay dividends?
GOOGL pays a dividend with a yield of 0.23%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, GOOGL or AMZN?
GOOGL has 68 analysts with a target price of $427.55 (+20.53% upside). AMZN has 75 analysts with a target of $329.07 (+20.05% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.