GOOGL vs AMZN
Alphabet Inc. vs Amazon.com, Inc. · Updated Nov 8, 2026
GOOGL — 15 winsAMZN — 8 wins
Price Performance
GOOGL -1.83%AMZN +4.39%
Performance
| GOOGL | AMZN | |
|---|---|---|
| 1 Month | -17.96% | +2.30% |
| 3 Months | -20.08% | -6.54% |
| 6 Months | -28.71% | -4.68% |
| YTD | -8.72% | +12.60% |
| 1 Year | +0.50% | +3.88% |
| 3 Year | +104.50% | +89.72% |
| 5 Year | +148.46% | +54.14% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GOOGL | -9.6% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
| AMZN | +14.5% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| GOOGL | AMZN | |
|---|---|---|
| P/E Ratio | 21.79 | 31.09 |
| Forward P/E | 16.10 | 20.19 |
| PEG Ratio | 1.76 | 0.26 |
| P/S Ratio | 8.15 | 3.49 |
| P/B Ratio | 7.19 | 5.87 |
| EV/EBITDA | 11.19 | 11.71 |
Financials
| GOOGL | AMZN | |
|---|---|---|
| EPS (TTM) | $13.11 | $8.36 |
| Gross Margin | +62.45% | +36.78% |
| Operating Margin | +36.12% | +13.14% |
| Net Margin | +56.94% | +16.67% |
| ROE | +33.46% | +20.55% |
| ROA | +22.76% | +9.91% |
| Debt/Equity | 0.19 | 0.47 |
Growth
| GOOGL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +21.79% | +16.61% |
| Revenue Growth QoQ | -3.51% | -14.93% |
| EPS Growth YoY | +81.85% | +74.84% |
| EPS Growth QoQ | +81.21% | +42.56% |
Technical
| GOOGL | AMZN | |
|---|---|---|
| RSI (14) | 30.11 | 56.41 |
| % From 20-Day SMA | -9.99% | +2.21% |
| % From 50-Day SMA | -14.18% | +2.35% |
| % From 200-Day SMA | -15.84% | +6.55% |
| % From 52-Week High | -30.08% | -9.50% |
| % From 52-Week Low | +5.55% | +32.61% |
Analyst Ratings
GOOGL
Buy(61 analysts)
Strong SellHoldStrong Buy
Price Target
$400.32
+40.11% upside
AMZN
Buy(57 analysts)
Strong SellHoldStrong Buy
Price Target
$328.48
+26.38% upside
Overview
| GOOGL | AMZN | |
|---|---|---|
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $3.44T | $2.59T |
| Shares Outstanding | 12.19B | 10.79B |
| Avg Volume (10D) | 54.07M | 60.45M |
| Dividend Yield | 0.30% | — |
Frequently Asked Questions
Is GOOGL or AMZN a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 15 categories while AMZN leads in 8. GOOGL has a consensus analyst rating with 61 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, GOOGL or AMZN?
Over the past year, GOOGL returned +0.50% compared to AMZN's +3.88%. In the short term (1 month), GOOGL returned -17.96% vs AMZN's +2.30%.
Is GOOGL or AMZN more expensive?
GOOGL trades at a P/E of 21.79 compared to AMZN's 31.09. On a price-to-sales basis, GOOGL trades at 8.15x vs AMZN's 3.49x. Forward P/E: GOOGL at 16.10 vs AMZN at 20.19.
Which stock has higher growth, GOOGL or AMZN?
GOOGL's revenue grew +21.79% year-over-year compared to AMZN's +16.61%. EPS growth: GOOGL at +81.85% vs AMZN at +74.84%.
Do GOOGL and AMZN pay dividends?
GOOGL pays a dividend with a yield of 0.30%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, GOOGL or AMZN?
GOOGL has 61 analysts with a target price of $400.32 (+40.11% upside). AMZN has 57 analysts with a target of $328.48 (+26.38% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.