GOOGL vs AMZN
Alphabet Inc. vs Amazon.com, Inc. · Updated Jun 26, 2026
GOOGL — 18 winsAMZN — 5 wins
Price Performance
GOOGL +98.06%AMZN +4.56%
Performance
| GOOGL | AMZN | |
|---|---|---|
| 1 Month | -12.10% | -14.10% |
| 3 Months | +17.77% | +7.86% |
| 6 Months | +10.34% | -0.24% |
| YTD | +9.21% | -1.28% |
| 1 Year | +104.97% | +7.10% |
| 3 Year | +173.35% | +81.17% |
| 5 Year | +276.25% | +30.62% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GOOGL | +9.1% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
| AMZN | +0.2% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| GOOGL | AMZN | |
|---|---|---|
| P/E Ratio | 26.07 | 27.26 |
| Forward P/E | 16.10 | 27.66 |
| PEG Ratio | 1.76 | 2.02 |
| P/S Ratio | 10.53 | 3.37 |
| P/B Ratio | 9.30 | 5.67 |
| EV/EBITDA | 20.58 | 13.86 |
Financials
| GOOGL | AMZN | |
|---|---|---|
| EPS (TTM) | $13.11 | $8.36 |
| Gross Margin | +62.45% | +36.78% |
| Operating Margin | +36.12% | +13.14% |
| Net Margin | +56.94% | +16.67% |
| ROE | +33.46% | +20.55% |
| ROA | +22.76% | +9.91% |
| Debt/Equity | 0.19 | 0.47 |
Growth
| GOOGL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +21.79% | +16.61% |
| Revenue Growth QoQ | -3.51% | -14.93% |
| EPS Growth YoY | +81.85% | +74.84% |
| EPS Growth QoQ | +81.21% | +42.56% |
Technical
| GOOGL | AMZN | |
|---|---|---|
| RSI (14) | 29.04 | 31.68 |
| % From 20-Day SMA | -5.95% | -7.40% |
| % From 50-Day SMA | -7.44% | -11.14% |
| % From 200-Day SMA | +9.08% | -2.11% |
| % From 52-Week High | -16.35% | -18.20% |
| % From 52-Week Low | +104.01% | +16.26% |
Analyst Ratings
GOOGL
Buy(81 analysts)
Strong SellHoldStrong Buy
Price Target
$411.80
+11.76% upside
AMZN
Buy(78 analysts)
Strong SellHoldStrong Buy
Price Target
$307.77
+26.51% upside
Overview
| GOOGL | AMZN | |
|---|---|---|
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.45T | $2.50T |
| Shares Outstanding | 12.09B | 10.76B |
| Avg Volume (10D) | 35.75M | 57.05M |
| Dividend Yield | 0.23% | — |
Frequently Asked Questions
Is GOOGL or AMZN a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 18 categories while AMZN leads in 5. GOOGL has a consensus analyst rating with 81 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, GOOGL or AMZN?
Over the past year, GOOGL returned +104.97% compared to AMZN's +7.10%. In the short term (1 month), GOOGL returned -12.10% vs AMZN's -14.10%.
Is GOOGL or AMZN more expensive?
GOOGL trades at a P/E of 26.07 compared to AMZN's 27.26. On a price-to-sales basis, GOOGL trades at 10.53x vs AMZN's 3.37x. Forward P/E: GOOGL at 16.10 vs AMZN at 27.66.
Which stock has higher growth, GOOGL or AMZN?
GOOGL's revenue grew +21.79% year-over-year compared to AMZN's +16.61%. EPS growth: GOOGL at +81.85% vs AMZN at +74.84%.
Do GOOGL and AMZN pay dividends?
GOOGL pays a dividend with a yield of 0.23%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, GOOGL or AMZN?
GOOGL has 81 analysts with a target price of $411.80 (+11.76% upside). AMZN has 78 analysts with a target of $307.77 (+26.51% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.