GOOGL vs AMZN
Alphabet Inc. vs Amazon.com, Inc. · Updated Sep 25, 2026
GOOGL — 16 winsAMZN — 7 wins
Price Performance
GOOGL +39.92%AMZN +14.45%
Performance
| GOOGL | AMZN | |
|---|---|---|
| 1 Month | -1.41% | -4.51% |
| 3 Months | -0.48% | +9.81% |
| 6 Months | +17.86% | +18.00% |
| YTD | +9.29% | +8.00% |
| 1 Year | +35.93% | +12.94% |
| 3 Year | +151.74% | +81.12% |
| 5 Year | +235.99% | +42.93% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GOOGL | +9.1% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
| AMZN | +10.2% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| GOOGL | AMZN | |
|---|---|---|
| P/E Ratio | 26.09 | 29.82 |
| Forward P/E | 16.10 | 19.91 |
| PEG Ratio | 1.76 | 1.97 |
| P/S Ratio | 10.01 | 3.64 |
| P/B Ratio | 8.84 | 6.11 |
| EV/EBITDA | 19.57 | 14.91 |
Financials
| GOOGL | AMZN | |
|---|---|---|
| EPS (TTM) | $13.11 | $8.36 |
| Gross Margin | +62.45% | +36.78% |
| Operating Margin | +36.12% | +13.14% |
| Net Margin | +56.94% | +16.67% |
| ROE | +33.46% | +20.55% |
| ROA | +22.76% | +9.91% |
| Debt/Equity | 0.19 | 0.47 |
Growth
| GOOGL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +21.79% | +16.61% |
| Revenue Growth QoQ | -3.51% | -14.93% |
| EPS Growth YoY | +81.85% | +74.84% |
| EPS Growth QoQ | +81.21% | +42.56% |
Technical
| GOOGL | AMZN | |
|---|---|---|
| RSI (14) | 48.28 | 41.80 |
| % From 20-Day SMA | +0.02% | -2.10% |
| % From 50-Day SMA | -0.71% | -2.69% |
| % From 200-Day SMA | +1.19% | +3.55% |
| % From 52-Week High | -16.28% | -13.20% |
| % From 52-Week Low | +45.04% | +27.18% |
Analyst Ratings
GOOGL
Buy(65 analysts)
Strong SellHoldStrong Buy
Price Target
$431.57
+22.85% upside
AMZN
Buy(70 analysts)
Strong SellHoldStrong Buy
Price Target
$326.33
+28.32% upside
Overview
| GOOGL | AMZN | |
|---|---|---|
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.23T | $2.70T |
| Shares Outstanding | 12.10B | 10.76B |
| Avg Volume (10D) | 28.76M | 37.51M |
| Dividend Yield | 0.25% | — |
Frequently Asked Questions
Is GOOGL or AMZN a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 16 categories while AMZN leads in 7. GOOGL has a consensus analyst rating with 65 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, GOOGL or AMZN?
Over the past year, GOOGL returned +35.93% compared to AMZN's +12.94%. In the short term (1 month), GOOGL returned -1.41% vs AMZN's -4.51%.
Is GOOGL or AMZN more expensive?
GOOGL trades at a P/E of 26.09 compared to AMZN's 29.82. On a price-to-sales basis, GOOGL trades at 10.01x vs AMZN's 3.64x. Forward P/E: GOOGL at 16.10 vs AMZN at 19.91.
Which stock has higher growth, GOOGL or AMZN?
GOOGL's revenue grew +21.79% year-over-year compared to AMZN's +16.61%. EPS growth: GOOGL at +81.85% vs AMZN at +74.84%.
Do GOOGL and AMZN pay dividends?
GOOGL pays a dividend with a yield of 0.25%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, GOOGL or AMZN?
GOOGL has 65 analysts with a target price of $431.57 (+22.85% upside). AMZN has 70 analysts with a target of $326.33 (+28.32% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.