AMZN vs GOOGL
Amazon.com, Inc. vs Alphabet Inc. · Updated May 12, 2026
AMZN — 7 winsGOOGL — 16 wins
Price Performance
AMZN +28.93%GOOGL +145.26%
Performance
| AMZN | GOOGL | |
|---|---|---|
| 1 Month | +13.24% | +22.74% |
| 3 Months | +29.14% | +20.21% |
| 6 Months | +10.91% | +36.91% |
| YTD | +16.78% | +24.55% |
| 1 Year | +40.33% | +152.69% |
| 3 Year | +159.18% | +285.88% |
| 5 Year | +62.77% | +385.31% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AMZN | +18.8% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
| GOOGL | +23.3% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AMZN | GOOGL | |
|---|---|---|
| P/E Ratio | 32.24 | 29.74 |
| Forward P/E | 31.32 | 16.10 |
| PEG Ratio | 2.12 | 1.76 |
| P/S Ratio | 3.98 | 11.39 |
| P/B Ratio | 6.69 | 10.06 |
| EV/EBITDA | 20.08 | 27.96 |
Financials
| AMZN | GOOGL | |
|---|---|---|
| EPS (TTM) | $8.36 | $13.11 |
| Gross Margin | +36.78% | +62.45% |
| Operating Margin | +13.14% | +36.12% |
| Net Margin | +16.67% | +56.94% |
| ROE | +20.55% | +33.46% |
| ROA | +9.91% | +22.76% |
| Debt/Equity | 0.47 | 0.19 |
Growth
| AMZN | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +16.61% | +21.79% |
| Revenue Growth QoQ | -14.93% | -3.51% |
| EPS Growth YoY | +74.84% | +81.85% |
| EPS Growth QoQ | +42.56% | +81.21% |
Technical
| AMZN | GOOGL | |
|---|---|---|
| RSI (14) | 76.88 | 78.15 |
| % From 20-Day SMA | +3.25% | +8.03% |
| % From 50-Day SMA | +15.98% | +19.87% |
| % From 200-Day SMA | +17.86% | +35.72% |
| % From 52-Week High | -3.24% | -3.02% |
| % From 52-Week Low | +41.00% | +156.14% |
Analyst Ratings
AMZN
Buy(85 analysts)
Strong SellHoldStrong Buy
Price Target
$306.77
+12.35% upside
GOOGL
Buy(81 analysts)
Strong SellHoldStrong Buy
Price Target
$406.28
+1.43% upside
Overview
| AMZN | GOOGL | |
|---|---|---|
| Sector | Consumer Cyclical | Communication Services |
| Industry | Specialty Retail | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $2.96T | $4.81T |
| Shares Outstanding | 10.76B | 12.09B |
| Avg Volume (10D) | 50.73M | 32.30M |
| Dividend Yield | — | 0.21% |
Frequently Asked Questions
Is AMZN or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 16 categories while AMZN leads in 7. GOOGL has a consensus analyst rating with 81 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AMZN or GOOGL?
Over the past year, AMZN returned +40.33% compared to GOOGL's +152.69%. In the short term (1 month), AMZN returned +13.24% vs GOOGL's +22.74%.
Is AMZN or GOOGL more expensive?
AMZN trades at a P/E of 32.24 compared to GOOGL's 29.74. On a price-to-sales basis, AMZN trades at 3.98x vs GOOGL's 11.39x. Forward P/E: AMZN at 31.32 vs GOOGL at 16.10.
Which stock has higher growth, AMZN or GOOGL?
AMZN's revenue grew +16.61% year-over-year compared to GOOGL's +21.79%. EPS growth: AMZN at +74.84% vs GOOGL at +81.85%.
Do AMZN and GOOGL pay dividends?
AMZN does not currently pay a dividend. GOOGL pays a dividend with a yield of 0.21%.
Which stock do analysts prefer, AMZN or GOOGL?
AMZN has 85 analysts with a target price of $306.77 (+12.35% upside). GOOGL has 81 analysts with a target of $406.28 (+1.43% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.