NOW vs SNOW
ServiceNow, Inc. vs Snowflake Inc. · Updated May 12, 2026
NOW — 13 wins1 tiesSNOW — 7 wins
Price Performance
NOW -54.96%SNOW -16.09%
Performance
| NOW | SNOW | |
|---|---|---|
| 1 Month | +10.93% | +23.88% |
| 3 Months | -12.14% | -14.73% |
| 6 Months | -46.86% | -43.33% |
| YTD | -40.42% | -31.61% |
| 1 Year | -53.17% | -13.76% |
| 3 Year | +3.28% | -3.37% |
| 5 Year | +5.78% | -31.30% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -38.0% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| SNOW | -30.1% | +39.3% | -18.4% | +46.9% | -56.8% | +21.8% | +10.8% | — | — | — | — | — |
Valuation
| NOW | SNOW | |
|---|---|---|
| P/E Ratio | 54.32 | -36.65 |
| Forward P/E | 11.45 | 80.55 |
| PEG Ratio | 2.35 | -1.03 |
| P/S Ratio | 6.58 | 10.31 |
| P/B Ratio | 6.76 | 25.11 |
| EV/EBITDA | 32.18 | -41.91 |
Financials
| NOW | SNOW | |
|---|---|---|
| EPS (TTM) | $1.68 | $-3.95 |
| Gross Margin | +75.07% | +66.80% |
| Operating Margin | +13.34% | -24.78% |
| Net Margin | +12.44% | -24.11% |
| ROE | +12.94% | -69.21% |
| ROA | +7.21% | -14.58% |
| Debt/Equity | 0.07 | 1.42 |
Growth
| NOW | SNOW | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +30.12% |
| Revenue Growth QoQ | +5.66% | +5.86% |
| EPS Growth YoY | +2.27% | +9.09% |
| EPS Growth QoQ | +18.42% | -3.45% |
Technical
| NOW | SNOW | |
|---|---|---|
| RSI (14) | 43.92 | 52.87 |
| % From 20-Day SMA | -1.42% | +3.47% |
| % From 50-Day SMA | -10.20% | -3.56% |
| % From 200-Day SMA | -37.88% | -26.85% |
| % From 52-Week High | -56.84% | -46.55% |
| % From 52-Week Low | +12.34% | +26.82% |
Analyst Ratings
NOW
Buy(69 analysts)
Strong SellHoldStrong Buy
Price Target
$154.08
+69.55% upside
SNOW
Buy(57 analysts)
Strong SellHoldStrong Buy
Price Target
$234.79
+54.69% upside
Overview
| NOW | SNOW | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $91.84B | $48.31B |
| Shares Outstanding | 1.03B | 345.7M |
| Avg Volume (10D) | 22.56M | 7.07M |
| Dividend Yield | — | — |
Frequently Asked Questions
Is NOW or SNOW a better buy right now?
Based on 21 comparable metrics, NOW leads in 13 categories while SNOW leads in 7. NOW has a consensus analyst rating with 69 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or SNOW?
Over the past year, NOW returned -53.17% compared to SNOW's -13.76%. In the short term (1 month), NOW returned +10.93% vs SNOW's +23.88%.
Is NOW or SNOW more expensive?
NOW trades at a P/E of 54.32 compared to SNOW's -36.65. On a price-to-sales basis, NOW trades at 6.58x vs SNOW's 10.31x. Forward P/E: NOW at 11.45 vs SNOW at 80.55.
Which stock has higher growth, NOW or SNOW?
NOW's revenue grew +22.09% year-over-year compared to SNOW's +30.12%. EPS growth: NOW at +2.27% vs SNOW at +9.09%.
Do NOW and SNOW pay dividends?
NOW does not currently pay a dividend. SNOW does not currently pay a dividend.
Which stock do analysts prefer, NOW or SNOW?
NOW has 69 analysts with a target price of $154.08 (+69.55% upside). SNOW has 57 analysts with a target of $234.79 (+54.69% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.