NOW vs CRM
ServiceNow, Inc. vs Salesforce, Inc. · Updated May 11, 2026
NOW — 10 winsCRM — 13 wins
Price Performance
NOW -54.96%CRM -38.55%
Performance
| NOW | CRM | |
|---|---|---|
| 1 Month | +10.93% | +7.69% |
| 3 Months | -12.14% | -7.45% |
| 6 Months | -46.86% | -29.92% |
| YTD | -40.42% | -33.15% |
| 1 Year | -53.17% | -36.35% |
| 3 Year | +3.28% | +16.75% |
| 5 Year | +5.78% | -6.58% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -38.0% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| CRM | -30.0% | -19.9% | +30.5% | +95.2% | -48.1% | +15.3% | +33.3% | +20.0% | +31.2% | +44.9% | -10.8% | +32.3% |
Valuation
| NOW | CRM | |
|---|---|---|
| P/E Ratio | 54.32 | 22.70 |
| Forward P/E | 11.45 | 13.74 |
| PEG Ratio | 2.35 | 1.80 |
| P/S Ratio | 6.58 | 4.15 |
| P/B Ratio | 6.76 | 2.91 |
| EV/EBITDA | 32.18 | 14.30 |
Financials
| NOW | CRM | |
|---|---|---|
| EPS (TTM) | $1.68 | $7.80 |
| Gross Margin | +75.07% | +77.61% |
| Operating Margin | +13.34% | +21.88% |
| Net Margin | +12.44% | +17.35% |
| ROE | +12.94% | +12.61% |
| ROA | +7.21% | +6.64% |
| Debt/Equity | 0.07 | 0.29 |
Growth
| NOW | CRM | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +12.09% |
| Revenue Growth QoQ | +5.66% | +9.18% |
| EPS Growth YoY | +2.27% | +18.29% |
| EPS Growth QoQ | +18.42% | -5.05% |
Technical
| NOW | CRM | |
|---|---|---|
| RSI (14) | 43.92 | 44.65 |
| % From 20-Day SMA | -1.42% | -2.39% |
| % From 50-Day SMA | -10.20% | -4.76% |
| % From 200-Day SMA | -37.88% | -21.82% |
| % From 52-Week High | -56.84% | -40.18% |
| % From 52-Week Low | +12.34% | +8.30% |
Analyst Ratings
NOW
Buy(69 analysts)
Strong SellHoldStrong Buy
Price Target
$154.08
+69.55% upside
CRM
Buy(58 analysts)
Strong SellHoldStrong Buy
Price Target
$287.00
+58.14% upside
Overview
| NOW | CRM | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $91.84B | $172.13B |
| Shares Outstanding | 1.03B | 950.0M |
| Avg Volume (10D) | 22.56M | 11.19M |
| Dividend Yield | — | 0.93% |
Frequently Asked Questions
Is NOW or CRM a better buy right now?
Based on 23 comparable metrics, CRM leads in 13 categories while NOW leads in 10. CRM has a consensus analyst rating with 58 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or CRM?
Over the past year, NOW returned -53.17% compared to CRM's -36.35%. In the short term (1 month), NOW returned +10.93% vs CRM's +7.69%.
Is NOW or CRM more expensive?
NOW trades at a P/E of 54.32 compared to CRM's 22.70. On a price-to-sales basis, NOW trades at 6.58x vs CRM's 4.15x. Forward P/E: NOW at 11.45 vs CRM at 13.74.
Which stock has higher growth, NOW or CRM?
NOW's revenue grew +22.09% year-over-year compared to CRM's +12.09%. EPS growth: NOW at +2.27% vs CRM at +18.29%.
Do NOW and CRM pay dividends?
NOW does not currently pay a dividend. CRM pays a dividend with a yield of 0.93%.
Which stock do analysts prefer, NOW or CRM?
NOW has 69 analysts with a target price of $154.08 (+69.55% upside). CRM has 58 analysts with a target of $287.00 (+58.14% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.