NOW vs CRM
ServiceNow, Inc. vs Salesforce, Inc. · Updated Aug 11, 2026
NOW — 7 winsCRM — 16 wins
Price Performance
NOW -25.59%CRM -15.12%
Performance
| NOW | CRM | |
|---|---|---|
| 1 Month | +18.09% | +21.00% |
| 3 Months | +39.49% | +8.68% |
| 6 Months | +26.26% | +4.02% |
| YTD | -16.97% | -25.40% |
| 1 Year | -27.25% | -20.69% |
| 3 Year | +40.52% | +5.50% |
| 5 Year | +27.24% | -25.70% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -13.6% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| CRM | -22.1% | -19.9% | +30.5% | +95.2% | -48.1% | +15.3% | +33.3% | +20.0% | +31.2% | +44.9% | -10.8% | +32.3% |
Valuation
| NOW | CRM | |
|---|---|---|
| P/E Ratio | 75.71 | 22.90 |
| Forward P/E | 11.45 | 13.62 |
| PEG Ratio | 2.35 | 2.14 |
| P/S Ratio | 9.25 | 3.69 |
| P/B Ratio | 9.51 | 4.61 |
| EV/EBITDA | 39.93 | 14.66 |
Financials
| NOW | CRM | |
|---|---|---|
| EPS (TTM) | $1.68 | $8.63 |
| Gross Margin | +75.07% | +76.92% |
| Operating Margin | +13.34% | +21.80% |
| Net Margin | +12.44% | +18.93% |
| ROE | +12.94% | +23.44% |
| ROA | +7.21% | +7.52% |
| Debt/Equity | 0.18 | 1.22 |
Growth
| NOW | CRM | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +13.27% |
| Revenue Growth QoQ | +5.66% | -0.61% |
| EPS Growth YoY | +2.27% | +52.20% |
| EPS Growth QoQ | +18.42% | +16.91% |
Technical
| NOW | CRM | |
|---|---|---|
| RSI (14) | 71.28 | 67.75 |
| % From 20-Day SMA | +16.57% | +11.00% |
| % From 50-Day SMA | +18.11% | +14.50% |
| % From 200-Day SMA | +3.37% | -3.00% |
| % From 52-Week High | -34.68% | -26.57% |
| % From 52-Week Low | +56.56% | +35.05% |
Analyst Ratings
NOW
Buy(63 analysts)
Strong SellHoldStrong Buy
Price Target
$138.00
+10.72% upside
CRM
Buy(57 analysts)
Strong SellHoldStrong Buy
Price Target
$265.75
+37.98% upside
Overview
| NOW | CRM | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $129.11B | $157.85B |
| Shares Outstanding | 1.03B | 819.0M |
| Avg Volume (10D) | 24.36M | 12.38M |
| Dividend Yield | — | 1.10% |
Frequently Asked Questions
Is NOW or CRM a better buy right now?
Based on 23 comparable metrics, CRM leads in 16 categories while NOW leads in 7. CRM has a consensus analyst rating with 57 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or CRM?
Over the past year, NOW returned -27.25% compared to CRM's -20.69%. In the short term (1 month), NOW returned +18.09% vs CRM's +21.00%.
Is NOW or CRM more expensive?
NOW trades at a P/E of 75.71 compared to CRM's 22.90. On a price-to-sales basis, NOW trades at 9.25x vs CRM's 3.69x. Forward P/E: NOW at 11.45 vs CRM at 13.62.
Which stock has higher growth, NOW or CRM?
NOW's revenue grew +22.09% year-over-year compared to CRM's +13.27%. EPS growth: NOW at +2.27% vs CRM at +52.20%.
Do NOW and CRM pay dividends?
NOW does not currently pay a dividend. CRM pays a dividend with a yield of 1.10%.
Which stock do analysts prefer, NOW or CRM?
NOW has 63 analysts with a target price of $138.00 (+10.72% upside). CRM has 57 analysts with a target of $265.75 (+37.98% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.