NOW vs CRM
ServiceNow, Inc. vs Salesforce, Inc. · Updated Sep 25, 2026
NOW — 7 winsCRM — 16 wins
Price Performance
NOW -25.60%CRM -2.74%
Performance
| NOW | CRM | |
|---|---|---|
| 1 Month | +8.77% | +16.15% |
| 3 Months | +54.31% | +59.08% |
| 6 Months | +34.18% | +31.39% |
| YTD | -9.82% | -9.81% |
| 1 Year | -25.54% | -4.32% |
| 3 Year | +23.04% | +17.42% |
| 5 Year | +28.54% | -8.41% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -7.3% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| CRM | -7.6% | -19.9% | +30.5% | +95.2% | -48.1% | +15.3% | +33.3% | +20.0% | +31.2% | +44.9% | -10.8% | +32.3% |
Valuation
| NOW | CRM | |
|---|---|---|
| P/E Ratio | 82.23 | 27.68 |
| Forward P/E | 11.45 | 14.24 |
| PEG Ratio | 2.35 | 2.32 |
| P/S Ratio | 10.25 | 4.64 |
| P/B Ratio | 10.55 | 5.81 |
| EV/EBITDA | 44.28 | 17.81 |
Financials
| NOW | CRM | |
|---|---|---|
| EPS (TTM) | $1.68 | $8.63 |
| Gross Margin | +75.07% | +76.92% |
| Operating Margin | +13.34% | +21.80% |
| Net Margin | +12.44% | +18.93% |
| ROE | +12.94% | +23.44% |
| ROA | +7.21% | +7.52% |
| Debt/Equity | 0.18 | 1.22 |
Growth
| NOW | CRM | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +13.27% |
| Revenue Growth QoQ | +5.66% | -0.61% |
| EPS Growth YoY | +2.27% | +52.20% |
| EPS Growth QoQ | +18.42% | +16.91% |
Technical
| NOW | CRM | |
|---|---|---|
| RSI (14) | 53.54 | 54.97 |
| % From 20-Day SMA | -0.54% | -4.05% |
| % From 50-Day SMA | +10.38% | +12.45% |
| % From 200-Day SMA | +18.26% | +18.44% |
| % From 52-Week High | -29.06% | -11.22% |
| % From 52-Week Low | +70.04% | +63.28% |
Analyst Ratings
NOW
Buy(69 analysts)
Strong SellHoldStrong Buy
Price Target
$142.54
+4.24% upside
CRM
Buy(78 analysts)
Strong SellHoldStrong Buy
Price Target
$271.91
+14.30% upside
Overview
| NOW | CRM | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $143.16B | $198.89B |
| Shares Outstanding | 1.03B | 819.0M |
| Avg Volume (10D) | 12.66M | 12.98M |
| Dividend Yield | — | 0.71% |
Frequently Asked Questions
Is NOW or CRM a better buy right now?
Based on 23 comparable metrics, CRM leads in 16 categories while NOW leads in 7. CRM has a consensus analyst rating with 78 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or CRM?
Over the past year, NOW returned -25.54% compared to CRM's -4.32%. In the short term (1 month), NOW returned +8.77% vs CRM's +16.15%.
Is NOW or CRM more expensive?
NOW trades at a P/E of 82.23 compared to CRM's 27.68. On a price-to-sales basis, NOW trades at 10.25x vs CRM's 4.64x. Forward P/E: NOW at 11.45 vs CRM at 14.24.
Which stock has higher growth, NOW or CRM?
NOW's revenue grew +22.09% year-over-year compared to CRM's +13.27%. EPS growth: NOW at +2.27% vs CRM at +52.20%.
Do NOW and CRM pay dividends?
NOW does not currently pay a dividend. CRM pays a dividend with a yield of 0.71%.
Which stock do analysts prefer, NOW or CRM?
NOW has 69 analysts with a target price of $142.54 (+4.24% upside). CRM has 78 analysts with a target of $271.91 (+14.30% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.