NOW vs CRM
ServiceNow, Inc. vs Salesforce, Inc. · Updated Jun 26, 2026
NOW — 5 winsCRM — 18 wins
Price Performance
NOW -55.75%CRM -44.53%
Performance
| NOW | CRM | |
|---|---|---|
| 1 Month | -10.13% | -15.74% |
| 3 Months | -12.78% | -17.02% |
| 6 Months | -42.69% | -41.95% |
| YTD | -41.38% | -43.04% |
| 1 Year | -54.94% | -42.72% |
| 3 Year | +1.49% | -2.57% |
| 5 Year | -1.98% | -44.59% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -39.3% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| CRM | -40.8% | -19.9% | +30.5% | +95.2% | -48.1% | +15.3% | +33.3% | +20.0% | +31.2% | +44.9% | -10.8% | +32.3% |
Valuation
| NOW | CRM | |
|---|---|---|
| P/E Ratio | 53.45 | 17.48 |
| Forward P/E | 11.45 | 10.83 |
| PEG Ratio | 2.35 | 1.68 |
| P/S Ratio | 6.87 | 2.87 |
| P/B Ratio | 7.07 | 3.59 |
| EV/EBITDA | 29.64 | 11.98 |
Financials
| NOW | CRM | |
|---|---|---|
| EPS (TTM) | $1.68 | $8.63 |
| Gross Margin | +75.07% | +76.92% |
| Operating Margin | +13.34% | +21.80% |
| Net Margin | +12.44% | +18.93% |
| ROE | +12.94% | +23.44% |
| ROA | +7.21% | +7.52% |
| Debt/Equity | 0.18 | 1.22 |
Growth
| NOW | CRM | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +13.27% |
| Revenue Growth QoQ | +5.66% | -0.61% |
| EPS Growth YoY | +2.27% | +52.20% |
| EPS Growth QoQ | +18.42% | +16.91% |
Technical
| NOW | CRM | |
|---|---|---|
| RSI (14) | 43.20 | 36.82 |
| % From 20-Day SMA | -16.35% | -12.36% |
| % From 50-Day SMA | -9.95% | -14.58% |
| % From 200-Day SMA | -33.47% | -29.72% |
| % From 52-Week High | -57.54% | -45.49% |
| % From 52-Week Low | +10.53% | +3.12% |
Analyst Ratings
NOW
Buy(66 analysts)
Strong SellHoldStrong Buy
Price Target
$150.26
+57.62% upside
CRM
Buy(57 analysts)
Strong SellHoldStrong Buy
Price Target
$265.75
+73.59% upside
Overview
| NOW | CRM | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $95.92B | $122.95B |
| Shares Outstanding | 1.03B | 819.0M |
| Avg Volume (10D) | 26.06M | 20.47M |
| Dividend Yield | — | 1.14% |
Frequently Asked Questions
Is NOW or CRM a better buy right now?
Based on 23 comparable metrics, CRM leads in 18 categories while NOW leads in 5. CRM has a consensus analyst rating with 57 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or CRM?
Over the past year, NOW returned -54.94% compared to CRM's -42.72%. In the short term (1 month), NOW returned -10.13% vs CRM's -15.74%.
Is NOW or CRM more expensive?
NOW trades at a P/E of 53.45 compared to CRM's 17.48. On a price-to-sales basis, NOW trades at 6.87x vs CRM's 2.87x. Forward P/E: NOW at 11.45 vs CRM at 10.83.
Which stock has higher growth, NOW or CRM?
NOW's revenue grew +22.09% year-over-year compared to CRM's +13.27%. EPS growth: NOW at +2.27% vs CRM at +52.20%.
Do NOW and CRM pay dividends?
NOW does not currently pay a dividend. CRM pays a dividend with a yield of 1.14%.
Which stock do analysts prefer, NOW or CRM?
NOW has 66 analysts with a target price of $150.26 (+57.62% upside). CRM has 57 analysts with a target of $265.75 (+73.59% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.