NOW vs CRM
ServiceNow, Inc. vs Salesforce, Inc. · Updated Nov 9, 2026
NOW — 7 winsCRM — 16 wins
Price Performance
NOW -40.41%CRM -10.76%
Performance
| NOW | CRM | |
|---|---|---|
| 1 Month | -27.10% | -5.79% |
| 3 Months | -20.06% | +8.65% |
| 6 Months | +11.73% | +18.03% |
| YTD | -33.49% | -18.99% |
| 1 Year | -42.09% | -15.66% |
| 3 Year | -14.70% | -2.97% |
| 5 Year | -8.09% | -1.67% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -30.0% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| CRM | -14.9% | -19.9% | +30.5% | +95.2% | -48.1% | +15.3% | +33.3% | +20.0% | +31.2% | +44.9% | -10.8% | +32.3% |
Valuation
| NOW | CRM | |
|---|---|---|
| P/E Ratio | 60.64 | 24.87 |
| Forward P/E | 11.45 | 12.81 |
| PEG Ratio | 2.35 | 0.46 |
| P/S Ratio | 8.12 | 4.27 |
| P/B Ratio | 8.35 | 5.34 |
| EV/EBITDA | 32.55 | 12.48 |
Financials
| NOW | CRM | |
|---|---|---|
| EPS (TTM) | $1.68 | $8.63 |
| Gross Margin | +75.07% | +76.92% |
| Operating Margin | +13.34% | +21.80% |
| Net Margin | +12.44% | +18.93% |
| ROE | +12.94% | +23.44% |
| ROA | +7.21% | +7.52% |
| Debt/Equity | 0.18 | 1.22 |
Growth
| NOW | CRM | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +13.27% |
| Revenue Growth QoQ | +5.66% | -0.61% |
| EPS Growth YoY | +2.27% | +52.20% |
| EPS Growth QoQ | +18.42% | +16.91% |
Technical
| NOW | CRM | |
|---|---|---|
| RSI (14) | 28.54 | 34.77 |
| % From 20-Day SMA | -23.96% | -9.13% |
| % From 50-Day SMA | -25.25% | -10.40% |
| % From 200-Day SMA | -10.98% | +8.17% |
| % From 52-Week High | -42.05% | -20.26% |
| % From 52-Week Low | +25.41% | +46.66% |
Analyst Ratings
NOW
Buy(62 analysts)
Strong SellHoldStrong Buy
Price Target
$163.78
+60.76% upside
CRM
Buy(78 analysts)
Strong SellHoldStrong Buy
Price Target
$274.18
+27.76% upside
Overview
| NOW | CRM | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $113.30B | $182.87B |
| Shares Outstanding | 1.04B | 823.0M |
| Avg Volume (10D) | 26.52M | 7.00M |
| Dividend Yield | — | 0.78% |
Frequently Asked Questions
Is NOW or CRM a better buy right now?
Based on 23 comparable metrics, CRM leads in 16 categories while NOW leads in 7. CRM has a consensus analyst rating with 78 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or CRM?
Over the past year, NOW returned -42.09% compared to CRM's -15.66%. In the short term (1 month), NOW returned -27.10% vs CRM's -5.79%.
Is NOW or CRM more expensive?
NOW trades at a P/E of 60.64 compared to CRM's 24.87. On a price-to-sales basis, NOW trades at 8.12x vs CRM's 4.27x. Forward P/E: NOW at 11.45 vs CRM at 12.81.
Which stock has higher growth, NOW or CRM?
NOW's revenue grew +22.09% year-over-year compared to CRM's +13.27%. EPS growth: NOW at +2.27% vs CRM at +52.20%.
Do NOW and CRM pay dividends?
NOW does not currently pay a dividend. CRM pays a dividend with a yield of 0.78%.
Which stock do analysts prefer, NOW or CRM?
NOW has 62 analysts with a target price of $163.78 (+60.76% upside). CRM has 78 analysts with a target of $274.18 (+27.76% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.