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Zebra Technologies Corporation (ZBRA) Stock Forecast

Data as of Aug 1, 2026

Technology · Current price $293.88 (+1.99%)

Consensus Target
$319.17
Upside
+8.5%
Analysts
16
Rating
Buy(2.44)

Price Target Range

Low $296.00Consensus $319.17High $346.00
▲ Current $293.88

Consensus Price Target Over Time

Analyst Rating Distribution

Last 3 Months

Consensus
Buy
Strong Buy0
Buy6
Hold4
Sell0
Strong Sell0

6-Month Trend

Latest Analyst Forecasts

Price targets issued by Wall Street analysts. Upside calculated against today's price.

DateAnalystFirmPrice TargetUpside
Feb 13, 2026Damian KarasUBS$335.00+14.0%
Feb 12, 2026Meta MarshallMorgan Stanley$323.00+9.9%
Feb 6, 2026Guy HardwickBarclays$351.00+19.4%
Jan 12, 2026Guy HardwickBarclays$368.00+25.2%
Dec 18, 2025Jamie CookTruist Financial$291.00-1.0%
Aug 5, 2025Tim LongBarclays$301.00+2.4%
Feb 18, 2025Damian KarasUBS$425.00+44.6%
Oct 29, 2024Jamie CookTruist Financial$383.00+30.3%
Jul 31, 2024Richard EastmanRobert W. Baird$375.00+27.6%
Jul 31, 2024Jamie CookTruist Financial$345.00+17.4%
Jun 13, 2024Andrew BuscagliaBNP Paribas$305.00+3.8%
May 16, 2024James RicchiutiNeedham$370.00+25.9%
May 1, 2024Richard EastmanRobert W. Baird$330.00+12.3%
May 1, 2024Tommy MollStephens$380.00+29.3%
Apr 8, 2024Brad HewittWolfe Research$337.00+14.7%
Mar 13, 2024Jamie CookTruist Financial$300.00+2.1%
Nov 1, 2023James RicchiutiNeedham$255.00-13.2%
Apr 16, 2022Meta MarshallMorgan Stanley$400.00+36.1%
Mar 20, 2022Brian LauWolfe Research$469.00+59.6%
Mar 10, 2022James RicchiutiNeedham$535.00+82.0%

ZBRA vs Sector & Market

MetricZBRATechnology AvgLarge Cap Avg
Analyst Rating2.442.362.42
Analyst Count161419
Target Upside+8.5%+1911.9%+17.1%
P/E Ratio35.7537.6443.33

Revenue Estimates

PeriodLowAvgHigh#
2026-12-31$5.94B$5.99B$6.02B12
2027-03-31$1.53B$1.56B$1.59B4
2027-06-30$1.52B$1.55B$1.58B6
2027-09-30$1.55B$1.58B$1.60B4
2027-12-31$1.62B$1.65B$1.68B7
2028-03-31$1.62B$1.65B$1.68B3
2028-06-30$1.60B$1.63B$1.65B5
2028-09-30$1.63B$1.66B$1.69B3
2028-12-31$1.71B$1.75B$1.77B6
2029-12-31$7.04B$7.16B$7.26B5

EPS Estimates

PeriodLowAvgHigh#
2026-12-31$17.70$17.84$18.0210
2027-03-31$4.68$4.79$4.893
2027-06-30$4.58$4.70$4.803
2027-09-30$4.93$5.05$5.154
2027-12-31$5.29$5.42$5.533
2028-03-31$5.33$5.46$5.584
2028-06-30$5.05$5.17$5.284
2028-09-30$5.44$5.58$5.696
2028-12-31$5.84$5.99$6.114
2029-12-31$27.59$28.20$28.741

Frequently Asked Questions

What is the analyst consensus for ZBRA?

The consensus among 16 analysts covering Zebra Technologies Corporation (ZBRA) is Buy with an average price target of $319.17.

What is the highest price target for ZBRA?

The highest price target for ZBRA is $535.00, set by James Ricchiuti at Needham on 2022-03-10.

What is the lowest price target for ZBRA?

The lowest price target for ZBRA is $255.00, set by James Ricchiuti at Needham on 2023-11-01.

How many analysts cover ZBRA?

16 analysts have issued ratings for Zebra Technologies Corporation in the past 12 months.

Is ZBRA a buy or sell right now?

Based on 16 analyst ratings, ZBRA has a consensus rating of Buy (2.44/5) with a +8.5% upside to the consensus target of $319.17.

What are the earnings estimates for ZBRA?

Analysts estimate ZBRA will report EPS of $17.84 for the period ending 2026-12-31, with revenue estimated at $5.99B.

Data updated daily. Analyst price targets sourced from public filings and broker reports. Not investment advice.