Skip to main content

Purple Innovation, Inc. (PRPL) Stock Forecast

Data as of Aug 8, 2026

Consumer Cyclical · Current price $9.88 (+9.41%)

Consensus Target
$2.87
Upside
-71.0%
Analysts
2
Rating
Hold(3.00)

Price Target Range

Low $1.10Consensus $2.87High $6.00
▲ Current $9.88

Consensus Price Target Over Time

Analyst Rating Distribution

Last 3 Months

No ratings in the last 3 months.
Strong Buy0
Buy0
Hold0
Sell0
Strong Sell0

6-Month Trend

Latest Analyst Forecasts

Price targets issued by Wall Street analysts. Upside calculated against today's price.

No analyst price targets available.

PRPL vs Sector & Market

MetricPRPLConsumer Cyclical AvgLarge Cap Avg
Analyst Rating3.002.502.42
Analyst Count21218
Target Upside-71.0%+131.2%+14.7%
P/E Ratio-1.6317.8536.06

Revenue Estimates

PeriodLowAvgHigh#
2026-12-31$487M$499M$511M3
2027-12-31$508M$532M$556M2
2028-12-31$589M$589M$589M1
2029-12-31$618M$634M$649M1

EPS Estimates

PeriodLowAvgHigh#
2026-12-31$-0.27$-0.21$-0.172
2027-12-31$-0.19$-0.16$-0.122
2028-12-31$-0.02$-0.02$-0.021
2029-12-31$0.01$0.01$0.011

Frequently Asked Questions

What is the analyst consensus for PRPL?

The consensus among 2 analysts covering Purple Innovation, Inc. (PRPL) is Hold with an average price target of $2.87.

What is the highest price target for PRPL?

The highest analyst price target for PRPL is $6.00.

What is the lowest price target for PRPL?

The lowest analyst price target for PRPL is $1.10.

How many analysts cover PRPL?

2 analysts have issued ratings for Purple Innovation, Inc. in the past 12 months.

Is PRPL a buy or sell right now?

Based on 2 analyst ratings, PRPL has a consensus rating of Hold (3.00/5) with a -71.0% upside to the consensus target of $2.87.

What are the earnings estimates for PRPL?

Analysts estimate PRPL will report EPS of $-0.21 for the period ending 2026-12-31, with revenue estimated at $499M.

Data updated daily. Analyst price targets sourced from public filings and broker reports. Not investment advice.