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MediaAlpha, Inc. (MAX) Stock Forecast

Data as of May 2, 2026

Communication Services · Current price $8.99 (+5.70%)

Consensus Target
$11.25
Upside
+25.1%
Analysts
6
Rating
Buy(2.17)

Price Target Range

Low $11.00Consensus $11.25High $11.50
▲ Current $8.99

Consensus Price Target Over Time

Analyst Rating Distribution

Last 3 Months

Consensus
Buy
Strong Buy0
Buy5
Hold1
Sell0
Strong Sell0

6-Month Trend

Latest Analyst Forecasts

Price targets issued by Wall Street analysts. Upside calculated against today's price.

DateAnalystFirmPrice TargetUpside
Feb 24, 2026Ben HendrixRBC Capital$11.00+22.3%
Oct 14, 2025Eric SheridanGoldman Sachs$12.00+33.4%
Dec 4, 2024Ben HendrixRBC Capital$20.00+122.3%
Aug 20, 2024Eric SheridanGoldman Sachs$20.00+122.3%
May 28, 2024Frank MorganRBC Capital$23.00+155.7%

MAX vs Sector & Market

MetricMAXCommunication Services AvgLarge Cap Avg
Analyst Rating2.172.492.41
Analyst Count61018
Target Upside+25.1%+120.7%+14.9%
P/E Ratio14.054.3431.19

Revenue Estimates

PeriodLowAvgHigh#
2026-06-30$288M$294M$302M3
2026-09-30$323M$330M$338M1
2026-12-31$326M$333M$342M2
2027-03-31$330M$338M$347M1
2027-06-30$329M$336M$345M2
2027-09-30$363M$371M$380M2
2027-12-31$365M$373M$383M1
2028-12-31$1.52B$1.52B$1.52B3
2029-12-31$1.45B$1.49B$1.53B2
2030-12-31$1.54B$1.58B$1.62B1

EPS Estimates

PeriodLowAvgHigh#
2026-06-30$0.23$0.24$0.252
2026-09-30$0.28$0.29$0.301
2026-12-31$0.31$0.32$0.331
2027-03-31$0.31$0.32$0.331
2027-06-30$0.31$0.31$0.331
2027-09-30$0.34$0.35$0.361
2027-12-31$0.36$0.38$0.391
2028-12-31$1.35$1.55$1.723
2029-12-31$1.71$1.76$1.821
2030-12-31$1.90$1.96$2.031

Frequently Asked Questions

What is the analyst consensus for MAX?

The consensus among 6 analysts covering MediaAlpha, Inc. (MAX) is Buy with an average price target of $11.25.

What is the highest price target for MAX?

The highest price target for MAX is $23.00, set by Frank Morgan at RBC Capital on 2024-05-28.

What is the lowest price target for MAX?

The lowest price target for MAX is $11.00, set by Ben Hendrix at RBC Capital on 2026-02-24.

How many analysts cover MAX?

6 analysts have issued ratings for MediaAlpha, Inc. in the past 12 months.

Is MAX a buy or sell right now?

Based on 6 analyst ratings, MAX has a consensus rating of Buy (2.17/5) with a +25.1% upside to the consensus target of $11.25.

What are the earnings estimates for MAX?

Analysts estimate MAX will report EPS of $0.24 for the period ending 2026-06-30, with revenue estimated at $294M.

Data updated daily. Analyst price targets sourced from public filings and broker reports. Not investment advice.